Businessman Greg Gervais leads a busy and active North Idaho lifestyle so dining out is a routine part of most days. A triathlete, Greg is also into physical fitness so it’s not a stretch for him recommend Fisherman’s Market & Grill as a great place for lunch.

"Fresh fish is brought in regularly," he said. "I order Baja fish tacos, cioppino soup or the clam chowder regularly."

Greg also admires the ambiance, which he describes as clean and bright with an industrial urban feel. He likes the friendly customer service and attention to detail that comes from having the owners behind the counter. Bob and Jennifer Palm and their son, Matthew all work at the establishment.

Open seven days a week for lunch and dinner, the fare includes fishwiches, fish and chips, salads, snacks and a Taste of Baja menu. They create eight different varieties of tartar sauce, with catchy names like Cap’n Dick’s, Tokyo, and Cabo.

A new addition to Fisherman’s Market is a logical one ... a sushi bar with well-known sushi chef Travis Whiteside working his magic during the market’s open hours every day except Monday. With dozens of varieties of rolls, Whiteside’s signature specialties include the Caterpillar Roll, with freshwater eel, cream cheese, avocado, cucumber, tobiko and sweet eel sauce. Diners can also enjoy beer, wine or sake with tap beer from Coeur d’Alene Brewing Company.

Greg likes the central location of Fisherman’s Market on Kathleen Avenue, and the opportunity to have fresh and healthy options for lunch. If Greg invites you to lunch, with any luck he’ll treat you to Fisherman’s Market.